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Necro-branding: Why are deceased celebrities like Michael Jackson still popular when dead?
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Necro-branding: Why are deceased celebrities like Michael Jackson still popular when dead?

phys.org·Macquarie University·6 months ago
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As "Michael," a major biographical film on Michael Jackson, hits cinemas more than a decade and a half after the singer's death, a new study shows that dead artists' brands remain powerful long after they are gone.

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