[email protected] (Barry Schwartz)

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Google Search may be bringing back the ability to see 100 search results per page by bringing back the num=100 parameter. As a reminder, Google dropped this feature in September 2025 as one of many methods to prevent crawlers from scraping its search results. As you know, third-

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Google seems to have stopped appending UTM parameters on Gemini links, the cited URLs in Gemini's AI responses. Google started adding UTM parameters to links in Gemini in early September, but then, around September 28th, Google stopped.

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Gary Illyes from Google was recently interviewed by Aneta Samkoff, host of the Odys Podcast. The topic was all about bots and crawlers and they covered a lot of ground. Gary said bot impersonation is more of a problem now because of AI. Bot impersonation is when rogue bots prete

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Halloween is tonight/tomorrow and to celebrate both Google and Bing has special easter eggs (or should I call them pumpkins) for its search results. Google asks you to find a costume using AI Mode, which is boring. But Bing has a floating ghost that explodes into candy when you t

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Microsoft is now showing ads within the Bing AI Overviews powered by Copilot. I don't think I've seen ads within the AI responses in Bing Search and I personally still cannot trigger them, but Khushal Bherwani shared a screenshot of an ad within an AI Overview in Bing Search.

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Everyone has been asking, what is the click-through rate you get from Google Search AI features such as AI Overviews and AI Mode. Well, a new small study says the click-through rate is about 0.9%. The study also showed that when you opt out of showing in Google's Search generati

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This week, we reported on Google Search volatility not once but twice this week. Google warned tools on user-generated spam guidelines. Google downplayed the importance of fresh indexing reporting. Google explained...

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Ads in Google AI Mode make Google less per search, but Google has more searches. Google's John Mueller said AI spam tactics will be

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OpenAI just sent its weekly email update to advertisers announcing the ChatGPT Ads are live in 26 more countries, a new wider standard ad unit format, Multi-image ads are now available in open beta to all advertisers, Shopify integration is now available internationally and Shopi

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Microsoft just announced new Bing AI content controls "offering newer, simpler, and clearer preferences that allow you to make choices about training, grounding, or both while remaining eligible for Bing search results," Krishna Madhavan, Principal Product Manager, Microsoft Bing