#Berger

WIRED spoke with the founders of the Aged Intelligence Society, a fast-growing events startup that brings women together to “solve midlife problems using frontier tools.”

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The ALS Ice Bucket Challenge has raised millions of dollars toward fighting the disease and spawned millions of videos and shares on social media. Wharton's Jonah Berger discusses why the campaign went viral. …Read More

In a new research paper titled, "Dogs on the Street, Pumas on Your Feet: How Cues in the Environment Influence Product Evaluation and Choice," Wharton marketing professor Jonah Berger suggests that what you see in your everyday world can influence what…

The quest for cool is never-ending. Accountants rev up their Harleys to the dismay of hard-core bikers. Soccer moms trade in minivans for hipper Land Rovers. Yellow rubber wristbands appear instantly, then just as quickly disappear.…

JINR maintains links with almost 700 research centres and universities in 60 countries The post Joint Institute for Nuclear Research ‘deeply embedded’ in Russia’s military efforts, states report appeared first on Physics World.