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Why is Silicon Valley suddenly obsessed with being tasteful?
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Why is Silicon Valley suddenly obsessed with being tasteful?

the Guardian·Larry Ryan·4 months ago
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Whether it’s Palantir selling a $239 chore coat, Anthropic taking over a coffee shop or executives walking the red carpet at the Met Gala, tech’s biggest players are pivoting to fashion to sell their brands – and attempt to appear cooler in the process

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