Note: This has been cross-posted to my company's blog, in case you think there is some use in sharing with someone in a format that looks more authoritative. Link here.
"Delight" is the ultimate trap: by making the web frictionless, we’ve made it forgettable. In 2026, the most successful brands are abandoning "seamless" UX in favor of "Meaningful Friction"—intentional hurdles that wake up the user’s brain and turn…
