#Hindware

A Delhi High Court ruling held Google liable for trademark infringement by auctioning brand names like Hindware as ad keywords. Founders from Zerodha, Zoho, and Shaadi.com praised the decision, arguing it exposes how the system diverts traffic and forces…

Google AdWords Programme is a paid referencing and keyword advertising service on their search engine.

The Delhi High Court held that letting competitors bid on the trademark ‘Hindware’ as an ad keyword is infringement, and that Google’s safe-harbour shield does not cover it.…