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Publishers Are Killing Web Advertising’s Potential With Misguided Pricing | paidContent

Tumblr·6 months ago
#0bHRRic2
#involvements#tuesday#august#notes#permalink

rafer sez: Nice, all online ad pricing is wrong. This concrete measurement crap is misleading. The “truth” is contained in offline ad pricing. We should apply that methodology to the Internet.

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