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Brands are forgetting the ‘personal’ in personal devices
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Brands are forgetting the ‘personal’ in personal devices

Creative Bloq·Tom Hostler·5 months ago
#iSu4wDzL
#sony#painting#huawei#phillips#koto#brand

As interfaces disappear and upgrades matter less, differentiation is shifting to identity, behaviour and form. Our so-called 'personal' device brands need to catch up.

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