With the latest Call of Duty landing, seemingly without matchmaking features, multiplayer director Joe Cecot says he doesn't believe a system to satisfy all is possible
Activision patented a matchmaking system that pairs you against players using premium skins to make you want to buy them, then puts you in easier lobbies after you do so the purchase feels worth it.
From Reddit - r/anticonsumption: Activision patented a matchmaking system that pairs you against players using premium skins to make you want to buy them, then puts you in easier lobbies after you do so the purchase feels worth it.