#Maxxing

Maxxing is selfish, desperately try-hard and often futile. Instead of pushing your endeavours to the limit, minning means doing them less, if at all, writes Polly Hudson

From obscure internet forums to McDonald's marketing campaigns, the suffix “-maxxing” has officially gone mainstream.

Born from Game Theory, the word was absorbed into video and board gaming slang, before 4chan message boards and incel circles turned it into the portmanteau ‘looksmaxxing’.

Dictionary.com just crowned maxxing its 2026 word of the year. Here’s what the word means and how it went from gaming slang to everyday talk.

The viral social media trend "maxxing" has earned its stripes as Dictionary.com's 2026 Word of the Year.

As all facets of our lives are optimized, the suffix has become inescapable - and experts predict it’s around to stay

The Gen Z-coined suffix has infiltrated the lifestyle space, encouraging us to obsess over what we eat

Whether you’re fibre-maxxing or stretching your budget, good things happen when you bust out the beans. Here’s how to turn pantry staples into family feasts.

What began as “min-maxing” in gaming circles was reshaped by incel communities before entering the mainstream as “maxxing,”a term now driving social media’s obsession with optimisation.