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Indie music has been invaded by fake fans and cynical viral campaigns​. Here’s how deep it all goes
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Indie music has been invaded by fake fans and cynical viral campaigns​. Here’s how deep it all goes

the Guardian·Shaad D Souza·5 months ago
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Companies such as Chaotic Good are confecting social media buzz to promote Geese, Oklou and other indie darlings. Industry insiders reveal how widespread the practice is – even if no-one is sure it actually works

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