#Pacsun

Brieane Olson, CEO of PacSun, says that the retailer’s core customer is 16 to 24, while it is also tracking differences between Gen Z and Gen Alpha.…

The retailer’s fourth United States Grand Prix collection combines classic racing apparel with washed denim, metallic accents and Texas-inspired details.

In this Saturday edition of Business Insider Today, we're talking about Pacsun's pivot to a new consumer.

The evening celebrated the debut of "Co-Created" and the relationship between Pacsun and its partners.

PacSun CEO Brieane Olson said that the retailer has built a resurgence by 'co-creating' and listening to a live feedback loop of what Gen Z consumers want to see from the retailer instead of treating young people like a static audience.…

Brieane Olson offers insight on the strategies Pacsun employed to effectively connect with its Gen Z consumer.