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Five Marketing Lessons from the Payless Shoe Prank
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Five Marketing Lessons from the Payless Shoe Prank

Knowledge at Wharton·@HashtagPLUS·6 months ago
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Payless ShoeSource's "Palessi" prank is raising important questions about the ability of marketers to manipulate consumer behavior.

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Are Retailers Facing a Coming ‘Tsunami’?
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Are Retailers Facing a Coming ‘Tsunami’?

Knowledge at Wharton·@HashtagPLUS·6 months ago
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A recent spate of Chapter 11 filings shows that chain retailers have too many stores and don’t understand their customers, while online channels are growing, say experts.…Read More

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