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Cherry Picking: The Weapon of Choice for Price-conscious Consumers
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Cherry Picking: The Weapon of Choice for Price-conscious Consumers

Knowledge at Wharton·@HashtagPLUS·6 months ago
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Do cherry pickers – those consumers who are extremely sensitive to price and go from store to store to pick the best-priced items and leave the rest – really save a lot of money? A recent paper by Wharton marketing professor Stephen J. Hoch and Edward J.…

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