#ThreesevenMarketIng

Marketing to technical buyers is a distinct challenge. These are buyers who understand the problem, know the category, and have often formed strong opinions

Most B2B marketing challenges come down to three problems: proving what works, getting found outside your network, and building trust online.

Oftentimes when companies reach out to us, it's because they want help with a channel — get SEO working, fix the ad spend, figure out email. One of our first

Most B2B marketing challenges come down to three problems: proving what works, getting found outside your network, and building trust online.

Good product. Capable team. Marketing budget. None of it working the way it should.

We read 27 studies covering more than 20 million AI citations (from a peer-reviewed KDD paper to controlled tests by Ahrefs and Seer Interactive) to answer

When AI can't find your business, it recommends a competitor instead. Here's what that costs you — and how to become AI-citable.

Stop guessing if your B2B marketing analytics are working. Track these 5 core metrics to prove true ROI and scale revenue.

Many companies jump straight into tactics. They want a content plan, SEO roadmap, email sequences, or ad campaigns. But underneath all of that is a more important question: What growth model will work best for your software company?…

LLMs like ChatGPT and Claude are already influencing buying decisions, we received a highly qualified lead direct from ChatGPT ourselves recently.…

Every customer follows a path before they buy from you. Sometimes it’s short, like realizing you’re cold, pulling out your phone, and buying a scarf. Other times it stretches over months, like selecting the right enterprise software.…

CTAs don’t get the attention they deserve. Everyone obsesses over headlines, hero copy, and product descriptions—but then slaps a “Get Started” button at the bottom and calls it a day. In most B2B marketing, the CTA is an afterthought. That’s a problem.…

AI assistants aren’t just knocking on the door, they’re starting to break through the wall like the Kool-Aid Man (Oh, Yeah!). ChatGPT, Perplexity, Gemini, and others are already pulling from websites to answer questions directly, skipping the familiar…

Marketing without a solid foundation is like pouring water into a leaky bucket. Even the best messaging fails if it reaches the wrong people. And even if it reaches the right people, they won’t act if the message doesn’t resonate.…

After 19 years, we’re making a change. Three Seven is now Three Seven – Strategy-Led Marketing & Design The work hasn’t changed. But the name finally reflects who we’ve become.…

We’re in a weird spot with content marketing right now. The rules changed, and most businesses are still playing by the old ones. For the past couple of years, we’ve watched this shift happen. AI overviews, platform algorithms, walled gardens.…

Summary: Most B2B websites don’t generate leads because they were built to inform, not to persuade. The five most common causes are wrong traffic, weak positioning, insufficient trust signals, conversion points that don’t match where buyers actually are…