#Trendwatching

43% of Canadian soccer fans cheer for two national teams. FanDuel’s Dual Fan campaign turns that split loyalty into limited-edition scarves.

New market traders in Central and West Africa can phone an AI business coach trained on experienced mammies’ pricing, stock and customer know-how.

The pitch is simple: don't let your phone be the center of your story. A pared-down device, Meadow offers maps, music, calls and a camera. No browser, no social media.

Three new vertically farmed salad mixes from M&S use 96% less water, no pesticides and are claimed to stay fresh five days longer than field-grown.

Beer slushies, burgers and a period expert: inside Pints & Periods, Knix's Toronto event teaching dads to handle the period talk without freezing up.

Flip the switch on La Machine, and a small arm flips it back off. Hand-made in Burgundy, the cube is a playful act of rebellion in a world obsessed with efficiency.

Argentinian electronics brand Noblex is giving free TVs to fans whose US or Canada visas were denied, a consolation prize for missing the 2026 World Cup.

Touch grass, by bus? A free shuttle in Utrecht ferries young adults from the city center to the forest for a dose of fresh air, forest bathing and quiet time.

The Pulse ring skips biometric sensors entirely. Instead of measuring sleep or stress, it vibrates a few times an hour to prompt brief mindful pauses.

Oatly's Amsterdam bike-thru turns the American drive-thru into a piece of novelty for cyclists, no car (or behavior change) required.

When someone collapses, the outcome usually depends on instructions provided by an emergency dispatcher. ChatCPR outperformed human guidance on every measure.

By replacing school bells in 6,300 French primary schools with the calls of threatened species, WWF turns a daily ritual into a wildlife lesson.

Reserved by Spotify saves two tickets for superfans. No scalpers, no extra fees. But the partner behind it is the one fans love to hate.

A new Berlin supermarket pairs a rooftop greenhouse with a timber building built to be taken apart and reused, taking a holistic approach to sustainability in retail.

87% of wedding guests buy outfits they wear once. ThredUp's new pop-up and dress code decoder offer a cheaper, faster way to dress for the occasion.

Can plants calm stressed teenagers? A Dutch foundation staged indoor gardens in exam gyms to find out, and to reframe what plants are for.

Why Sojasun picked a fight with the manosphere, and what marketers can learn about choosing an enemy who picked you first.

Founded by Mrs. Fields' daughter, Fields Good reframes the functional cookie around taste, betting shoppers are tired of wellness that feels like work.

From trendwatching.com: Consumer trends and insights from around the world: Dubai fragrance brand Kayali pairs perfume purchases with three months of Calm

Toss launched face-scan payments in September 2025 and now has close to 5 million users in South Korea. Will privacy-wary consumers elsewhere follow suit?