In this Marketing Over Coffee:

Melissa Menta, Peanuts Worldwide exec and lifelong Peanuts fan who serves as the brand’s Senior VP, Global Brand and Communications talks to us about Snoopy, Charlie Brown and the Gang.

Direct Link to File

An amazing path from East Asian Studies to Marketing Broadway to Jim Henson

Internet Bubble Superstart Pets.com and then to Peanuts

Michael Ian Black was the Pets.com mascot!

7:28 – 9:00 Incubeta : the “old way” of marketing – with creative, media, and data stuck in silos – just doesn’t work anymore. Incubeta is a global marketing and AI-outcomes agency and a premier Global Google Partner.…