Is Prime Video rebooting The Apprentice ?

Amazon ’s Head of Unscripted and Documentary Television Jenn Levy remained quite coy while answering this question at Deadline’s Reality TV Summit on Friday, opting only to confirm that the series “is not in active development” at the moment.

Apprentice revival talk began thanks to a Wall Street Journal report late Wednesday. Per the report, executives at the streamer have been toying with the idea of bringing the series back with Donald Trump Jr. as host, but it quickly became clear that these discussions were in the early stages after Don Jr. said he learned about it from the press.

During a press conference Thursday, President Donald Trump weighed in on whether he’d like to see his son revive the competition series he hosted for 14 seasons.

“He’d be probably good,” Trump said. “He’s got a little charisma going.…