Barrière is launching the world’s first lactose intolerance patch.

The brand, which debuted in 2020 and has since brought its signature vitamin patches to the relative mainstream — entering Walmart, Ulta Beauty and, in February, Target — is introducing its newest innovation: Dear Dairy.

Starting at $13 for a pack of 36, Dear Dairy is a patch that harnesses transdermal delivery to prevent and alleviate symptoms of dairy intolerance. It is powered by a 2.5-milligram dose of lactase enzyme, the same active harnessed in existing — usually ingestible — lactose intolerance supplements like Lactaid.

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“The idea with this product is that you don’t have to make it complicated to enjoy dairy,” said Barrière cofounder Cleo Davis-Urman.…