Want to stop paying for distribution and let YouTube's AI find the right audience for your business? Wondering how to create content that turns casual viewers into loyal customers without spending a dollar on ads?

​In this article, you'll discover how to build a YouTube content strategy that lets the algorithm find and deliver your ideal customers without paid ads.

This article was co-created by Derral Eves and Michael Stelzner. For more about Derral, scroll to the end of this article.

Why Most Businesses Get YouTube Strategy Wrong

Most businesses approach YouTube as a content repository, uploading videos without a coherent strategy. When they do develop a strategy, they tend to make a foundational error: targeting customers instead of viewers.

​Derral Eves explains that YouTube's AI-based algorithm isn't designed to serve customers.…