Summary: As AI speeds up design work, the argument to "throw out the process" misrepresents how experienced designers work.

There's a lot of discourse around the design process right now: throw out the process, trust your intuition, skip the research, and start building. Jenny Wen, design lead at Anthropic, has been one of its more prominent voices. The argument sounds compelling, especially to designers under pressure to move fast.

The Argument Against Process

Where the Argument Falls Apart

Process Compression, Not Abandonment

Intuition Does Not Replace Process

Solution-First Design Works Only in Narrow Contexts

Process Literacy: Match Your Process to the Problem

The Argument Against Process

The recent argument against design process goes something like this:

The traditional design process feels outdated and disconnected from how good work happens.

Iteration, intuition, and skipping steps are strengths, not sins.…