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Charli XCX Somehow Found Time to Join Headphone Brand Nothing as Its First Global Ambassador

Rolling Stone·Jonathan Zavaleta·6 months ago
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In between shooting movies and working on her anticipated Brat follow-up, Charli XCX invested in the British audio brand and stars in its latest campaign

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Nothing has made a name for itself as an under-the-radar tech brand, but it doesn’t look like it will stay under the radar much longer. The London-based company announced that Charli XCX will be its first global ambassador, with the singer appearing in a campaign highlighting its headphones .

In addition to joining Nothing as an ambassador, Charli XCX also signed up as a shareholder, indicating that this partnership isn’t just a one-and-done photoshoot. In a statement, Charli wrote, “When I’m creating, I’m always thinking about how my work will be experienced out in the world and I love how Nothing headphones sound and are designed.…

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