Media is changing at AI speed: the open web deteriorating, search shriveling, LLMs rising, hyper-personalization surging, old revenue models breaking.

AI threatens to finish what the algorithms started: wholly upending journalism as we know it. The only certainty: What follows will be as different as the pre- and post-digital eras.

After studying and experimenting with AI for the past two years, we're placing a series of big bets on how serious journalism can flourish in an AI world.

The big idea: We believe the value of verified, reported, distinctive truth and curated human connection will spike. The yearning for human connection, and demand for human expertise, will only increase.

The big picture: At Axios, we're doing what we did a decade ago when we launched, and two decades ago at Politico: building for the direction that technology and the world are headed.

We're sharing our thesis — and our plans — to help spark deeper industrywide debate about preserving the best of media in what's to come.…