The American Lung Association and the Ad Council launched a national campaign urging parents of kids 10-14 years old to talk to their children about the dangers of vaping.

“You’re the Best Person,” developed pro bono by Hill Holliday, highlights the ways that Gen X and millennial parents received health-related messages growing up, reinforcing that parents are the right people to speak to their kids about tough issues such as vaping.

Check out the agency’s “Narrator” spot below.

https://www.youtube.com/watch?v=sqEWyqU1TPo