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"You don't listen to the loudest people in the room" - World of Warcraft: Forever boss discusses how to approach a deluge of feedback

Eurogamer.net Latest Articles Feed·Connor Makar·4 days ago
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Image credit: Blizzard

World of Warcraft executive producer Holly Longdale has spoken at PAX Australia ahead of World of Warcraft: Forever's imminent release. Of note were her comments on the sheer popularity of the beta and how the team is handling the waves of feedback from early players.

First reported by PCGamesN , Longdale called the influx of players to the World of Warcraft: Forever beta "insane", and that there had been "no beta bigger than this" in Blizzard's history. This matches previous statements made by Longdale following a server cap increase made to the WoW Forever beta almost immediately after its release .

Here's the latest World of Warcraft: Forever trailer Watch on YouTube

Longdale then moved onto the subject of feedback from this beta, and said that while Blizzard was"delighted" by the levels of engagement, the company had to be selective about what it listened to. "Social media when these MMOs came out wasn't really a thing, so we had some very focused areas where we got feedback.…

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