Huston Powell, Heather Kolker, Jeremy Shpizner, Melissa Ormond and Allen Scott in conversation at the Billboard Live Music Summit.

Katie Bain, Allen Scott, Melissa Ormond, Heather Kolker, Jeremy Shpizner and Huston Powell speak onstage during the Festivals Panel at Billboard Live Music Summit 2026 held at 1 Hotel West Hollywood on November 10, 2026 in West Hollywood, California. Rich Polk/Billboard

Within the last year, the festival space has experienced a more volatile market. Rising production costs and more frequent severe weather events have put events at risk, and at Billboard ’s Live Music Summit at the 1 Hotel in West Hollywood, C3 Presents ’ Huston Powell remarked, “It’s a year-by-year fight to stay alive.”

Explore

See latest videos, charts and news

Joined by Powell, Heather Kolker of Dreamshop Management, Jeremy Shpizner of booking agency ROAM, Melissa Ormond of Goldenvoice and Allen Scott of Another Planet Entertainment and moderated by Billboard senior correspondent Katie Bain , the…