Your B2B buyers want the same convenience they find elsewhere when placing orders; the freedom to manage everything themselves, on their schedule, with negotiated pricing already in place.

When choosing a platform to build your B2B business, consider scalability so you’re ready to expand into new regions, diversify your customer base, or add a new product line.

A wholesaler requires different ecommerce features than a custom manufacturer or a B2B/B2C operation. Before evaluating platforms, ensure you understand your specific needs and those of your buyers.

You might not need full ecommerce functionality. For example, you could build a website with product and category pages but no shopping cart. However, your customers likely expect to complete orders end to end directly on your site.…