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Josie Natori and Johnny Was Collaborate on Artful Loungewear, Kimonos and Pajama Sets

WWD·Lisa Lockwood·about 4 hours ago
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Johnny Was and Josie Natori have launched a loungewear collaboration, rooted in the concept of Artful Living.

The collection, under the label Natori x Johnny Was, reimagines everyday dressing through expressive prints, rich colors, and intricate detailing combining Natori’s heritage in luxury intimate apparel with Johnny Was’s relaxed, bohemian sensibility.

An ad image from the Natori x Johnny Was collaboration. Courtesy of Natori x Johnny Was

Drawing from Natori’s print archive, the collection reinterprets the brand’s signature motifs through the distinctive color palette and embroidery techniques of Johnny Was. The assortment includes silk robes, caftans, pajama sets and elevated loungewear .

A silk robe from Natori x Johnny Was campaign. Courtesy of Natori x Johnny Was

The collection will be sold at Johnny Was’ 72 stores across the U.S., johnnywas.com and natori.com, starting Monday.

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