It was a scary Halloween for one lifestyle television personality. After posting a controversial Halloween costume, Martha Stewart faced intense backlash and a PR nightmare. She has since taken the post down and responded multiple times.

In a quickly deleted Instagram post, Stewart shared a photo of herself in her Halloween costume. She was dressed in tattered clothes with a dirty face and a sign that said, “I am hungry. Help Me!!” The photo was part of a carousel promoting her branded candles.

The reaction was immediate, prompting her to take down the post, but not before it was captured in screenshots and reposted by news outlets and update pages like Pop Base across multiple platforms.

Martha Stewart apologizes for dressing up as a homeless person for Halloween:

“It’s hard to admit when you’ve really screwed up. My earlier statement didn’t go far enough. I know many people are suffering economically.…