Mar 23, 2026 [[read-time]] minute read

The flame has been extinguished, and after two weeks of nonstop action across the Italian Alps and Milan, the dust—and snow—is finally settling. Here’s how the world followed the Milano Cortina 2026 Winter Olympics on YouTube, watching viral global moments from official broadcasters and getting behind-the-scenes access to the athletes and culture that defined the Games.

During the 2026 Winter Olympics, we saw over 500M unique viewers watching a total of more than 20B minutes (over 330M hours) of Olympics content on YouTube, including from official broadcasters.

We worked with official broadcasting partners — including NBCUniversal , Eurosport , CBC , the Japan Consortium (JC), and the International Olympic Committee’s @Olympics YouTube channel to deliver an electrifying sampling of Olympics coverage.…