So this is news to us because we found out recently that a few new leads actually found us through chatgpt, not google search, not our socials. it was a total reality check since we’ve spent years grinding away at traditional SEO, focusing on rankings and search volume, but we’ve never really bothered to see how our site shows up when an ai spits out an answer. It feels like there’s this massive gap between what works for google and what these models are actually pulling into their summaries. i tried to tweak a few of our pages to be more "answer-first," but honestly, it felt like i was writing for a robot instead of a human. Does anyone here have a way to bridge that without making the content feel completely soulless as we've obviously observed around here and anywhere now? is it the must-do pivot right now, or if most of you are just sticking to what works? submitted by /u/Eldreamer_Buuck [link] [comments]