Menu

1 / 7

Aldi’s Next Big Seller is back, and you can actually buy the winning product

The Independent·Alex Lee·5 days ago
#22J6qeQF
Reading 0:00
15s threshold

After a long old hiatus, Aldi and Channel 4’s lovely little show that mashes up Dragons’ Den , The Great British Bake Off and MasterChef is finally back.

Now called Aldi: The Next Big Seller , the programme sees six small British food and drink suppliers go head-to-head every week as they try to impress Aldi’s chief commercial officer Julie Ashfield, in the hopes of securing a coveted spot on Aldi’s shelves. The twist? You can buy the winning product from Aldi stores the very next morning.

Anita Rani returns to the show and is joined by new co-host Jimmy Doherty, who replaces Chris Bavin. The first episode was all about sweet treats, with handmade chocolate sculptures and Indian-inspired bonbons to Japanese mochi and American-style waffles competing for a contract.

Only one sweet treat could win, but the good news is that you can buy many of the other contestants’ creations online.…

Continue reading — create a free account

Join HashtagPLUS to read full articles, follow hashtags, vote, and join the conversation.