Emily Durham never set out to become a voice for millions of young workers. Yet here she sits, with more than three million followers across platforms and a rapidly climbing careers podcast. Known online as Emily the Recruiter, the former finance and tech recruiter has turned her no-nonsense observations into a brand that resonates deeply with Gen Z job seekers who feel the system is rigged against them. Her message lands hard. Gen Z views employment as a business arrangement rather than a personal calling. They deliver solid effort but refuse hollow appeals to loyalty when raises and promotions fail to appear. “They work hard, but they lean on efficiency and they’re not buying BS,” she told Fortune . “It makes them harder to manipulate, which is why the corporate world is so mad at Gen Z.” Short and direct. That tone defines her content. It also explains the backlash from some managers who find the cohort difficult to manage.…