Hi, it’s Nathan Brumand. Last week I said I’d go deeper, one task at a time. I want to start with the one I think gets overlooked the most: follow-up.

Not marketing. Not a chatbot on the homepage. Just the simple stuff that’s supposed to happen after a conversation and too often doesn’t.

Why follow-up first

Think about how many things in a normal week end with “I’ll get back to you.” A quote someone asked for. A customer who called and left a message. A lead who said “check in with me next month.” A supplier you promised an answer to.

Most of that isn’t hard work. It’s just easy to forget when the day gets busy. And when it slips, it costs you quietly: a customer who went with someone else because they heard back first, or a small problem that turned into a bigger one because nobody checked in.

That’s why I like it as a first step with AI:

It’s repetitive. Same kinds of messages, over and over. That’s where these tools are strongest.

It’s low risk.…