Hridaan Roshan, the younger son of actor Hrithik Roshan and interior designer Sussanne Khan, appears in the campaign for a new men’s jewellery brand launched by his cousin Azaan Ali in Mumbai this week.

Azaan is the son of jewellery designer Farah Khan Ali, Sussanne’s sister. The campaign video was unveiled at the launch event, which Hrithik attended with his partner, Saba Azad. The actor has maintained cordial ties with Sussanne and her family since the couple’s divorce.

Besides Hridaan and Azaan, the video features actor Zayed Khan and his sons Zidaan and Aariz Khan, whom he shares with wife Malaika Parekh. Armaan and Yuraaz Arora, sons of Simone Khan Arora, also appear. Zayed, Farah, Sussanne and Simone are the children of actor-filmmaker Sanjay Khan and Zarine Katrak Khan.

Several film personalities reacted to the video on social media.…