I've been publishing Chrome extensions for about a year. Six months ago I started adding freemium monetization to my extensions using ExtensionPay. Here are the actual numbers and what I've learned.

I'm sharing this because almost no one publishes real conversion data for Chrome extension monetization. The advice is almost always theoretical. Here's what I've observed across 5 monetized extensions.

The Portfolio

Five extensions with ExtensionPay freemium:

Extension Category Price Free Limit Installs

Procshot Productivity $4.99/mo 2 guides/month ~900

Japanese Font Finder Dev Tools $2.99/mo 30 inspections/day ~1,200

PaletteGrab Dev Tools $3.99 one-time 10 colors in tray ~600

AdLegalCheck Productivity $9.99/mo 3 scans/month ~150

ToritekiCheck Productivity $4.99/mo 3 analyses/month ~80

Installs are approximate active users from CWS Insights. Monthly active users are lower.

Conversion Rates

Across all five extensions, my overall free-to-paid conversion rate is 0.8% .

That sounds low.…