An audit can be defined as the process during which an individual conducts inspection. In this case, in terms of SEO, we can define the process where SEOs conduct an inspection of a website (either concerning their client or a competitor’s website) in order to evaluate its weaknesses and define the starting point where these weaknesses will become its competitive advantage in terms of SEO.

The audit can be separated into 3 areas (but these areas depend on the availability of data given by the client or the availability of data is depended upon the level of depth on the extraction of information that SEOs perform when they try to spot weakness on a website.

These 3 areas are separated into:

Onsite SEO Audit

Offsite SEO Audit

Web Analytics Audits (depending on the availability of data given by clients)

Of course the onsite SEO Audits should not concern only your clients’ websites; they should also concern the auditing of your competitors ’websites so that you evaluate their weaknesses and creatively…