In this article

01 Google adds a check on the service being advertised

02 Agencies need to identify which role they are verifying

Google plans to make financial advertisers targeting the United States and Canada demonstrate that they are authorized by relevant regulators or recognized registries before certain ads can run. The Financial Services Verification program is scheduled to expand to those markets in early 2027.

Google’s October 20 announcement says the credential check will sit alongside advertiser identity verification. It is a separate step, focused on permission to offer financial services.

Google adds a check on the service being advertised

The financial check asks a further question about authorization to offer the advertised service. Google is working with the American Bankers Association’s registry in the US and engaging with the Canadian Bankers Association ahead of the rollout.

The historic United States National Bank building in Portland. Archival photograph.…