I quit my job and invested my savings into building a loungewear brand. My TikTok followers have helped make it a success.

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Jimena Peck for BI Lexi Larson is the founder of Sunday Cherries, a loungewear brand based in Denver.

This as-told-to essay is based on a conversation with Lexi Larson, the 30-year-old founder of Sunday Cherries , a loungewear brand based in Denver. It has been edited for length and clarity.

Before launching my loungewear brand, Sunday Cherries, in early 2024, I worked remotely for a marketing agency. I needed a creative outlet, so I started posting TikToks about my life and working from home.

I was always interested in video and social media, and I knew social media was a powerful tool I could use to launch my own project, but I wasn't sure what kind of business I wanted to start.

Then I noticed that when I wore a cute, cozy outfit in my videos, people would ask where they were from.…