Have you ever found yourself standing in the checkout line, mindlessly tossing a chocolate bar onto the conveyor belt because, well, cravings? Join the club—you’re among the 94% of Americans who have succumbed to the allure of impulse buying.

There’s a reason why Buy Now buttons are so bright and fun to click, checkout areas are lined with options that satisfy a sweet tooth or calm a screaming child, and Sephora created a corn maze of trial-size makeup. Shops, both brick and mortar and online, are capitalizing on human nature. The result? Impulse buying: “ little treats ” we give ourselves that add up.

You know what? You might be hangry, and maybe you do deserve a Snickers for your patience in line. Sometimes it is essential to know the latest about Meghan and Harry. That taunting massage chair at Brookstone may actually relieve all stress. The splurge on VIP Eras Tour tickets instead of being stuck in the nosebleeds could very well be the best investment in your happiness.…