Want to know how to create content that AI tools cite and recommend? Wondering how to optimize your website so AI systems treat your business as a trusted source?

​In this article, you'll discover how to create content that gets recommended by AI tools like ChatGPT, Claude, and Perplexity, including how to structure your website, repurpose your newsletter, and optimize for AI citations that drive traffic and trust.

This article was co-created by Liron Segev and Michael Stelzner. For more about Liron, scroll to the end of this article.

Your Business Needs Content for Humans and AI

Most content creators and business owners are still producing content exclusively for human consumption. They write blog posts with story arcs, hooks, and dramatic tension. They structure YouTube videos with a beginning, middle, and end. They craft Instagram posts designed to stop the scroll.

​Liron Segev explains that this approach overlooks a fundamental shift underway.…