The NFL schedule release has turned into an arms race among teams' social media departments to see who can get the most attention.

I don't care about that.

All I care about is that the Indianapolis Colts just threw down the greatest schedule release of all time. And I'm not just saying that as a die-hard fan of "The Simpsons."

The Indianapolis Colts went the Springfield route for their 2025 schedule release video. (Photo by Steph Chambers/Getty Images and Michael Tullberg/Getty Images)

I mean, I am, but that's not the only reason I'm saying it.

For the 2026 season , the Colts' cromulent, Simpsonized schedule release video was kind of a two-parter.

The first part was a reworking of the long-running primetime sitcom's iconic opening sequence that was jammed full of very funny NFL Easter eggs, starting with a classic Bart Simpson chalkboard gag that reads, "WE WILL NOT INCLUDE TYREEK HILL IN THESE VIDEOS."

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Then, the second part was the actual schedule reveal,…