Bing is testing a new menu-style links design within sponsored results. We recently covered Bing testing sitelinks in a bubble box design, and this one looks different. I spotted it today.

I couldn’t replicate it on my next visit, so this looks like a limited test, and I am assuming it is new for Bing’s sponsored results.

Here is a screenshot of how it looks.

Bing regularly tests new things within sponsored results, so this may be part of that series. I’m not sure what Bing is aiming for with this design, and it’s unclear whether it will go live for everyone.