Taylor Swift has taken a new legal step seemingly aimed at protecting her identity in the age of AI — following in the footsteps of actor Matthew McConaughey .

On Friday, April 24, Swift’s company filed three trademark applications with the U.S. Patent & Trademark Office. Two relate to sound trademarks covering her voice: one is “Hey, it’s Taylor Swift,” and the other is “Hey, it’s Taylor.”

The third trademark is a visual trademark covering “a photograph of Taylor Swift holding a pink guitar, with a black strap and wearing a multi-colored iridescent bodysuit with silver boots. She is standing on a pink stage in front of a multi-colored microphone with purple lights in the background.”

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Here’s the image from the trademark application filing:

U.S. Patent & Trademark Office

The filings, made on behalf on Swift’s TAS Rights Management, were spotted by intellectual-property attorney Josh Gerben of Gerben IP.…