Insta360 just launched the Insta360 Mic, a wireless microphone with a small screen. It can show your own logo, an emoji or even a photo of your dog. Prices start at US$79.99, and the mic goes on sale worldwide today.

If you film videos for YouTube, TikTok or family trips, a wireless mic clips to your shirt. It sends your voice to a phone or camera. Insta360 announced the Mic on Thursday, October 22. It’s aimed at people who want better sound without paying for the top-end Mic Pro. The Mic sits between that model and the entry-level Mic Air.

What the Insta360 Mic does

The screen is the headline feature. You upload a picture, and the clip-on part of the mic, called the transmitter, shows it. Insta360 says you can change the image as often as you like.

The Mic also has a microSD slot, which is a small memory card slot. With a card inserted, the transmitter records its own backup copy of your audio. Insta360 says that copy uses 32-bit float.…