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The Most Underrated Trading Card Set in the World?? And the Six Rookies That Make It So Special - Gary Vaynerchuk

Gary Vaynerchuk·6 months ago
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Observing before going all in

I’ve been a collector my whole life. I was a kid going to card shows at the Philipsburg Mall with my best friend Brandon Warnke selling Todd Van Poppel rookie cards. I collected Valiant comics, LJN wrestling figures, and spent my childhood memorizing Beckett price guides – I was just purely “in it.” Collectibles are where I credit learning a lot of my early entrepreneurial instincts. – and carry it with me throughout my career.

Fast forward to 2018, I had a feeling that trading cards were going to enter their next major era. But, unlike the many other times I had a feeling of being on the precipice of a big moment, I was actually pretty cautious of whether or not my excitement was real, or just my childhood passion disguised as real… if it was actually happening, or if I was just excited about getting closer to one of my favorite hobbies again.

So, I attended the 2018 National Card Show, and that’s where I knew my intuition was spot on (PS – I’ve always believed the gut’s…

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