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JoJo Siwa’s New 'Utah Core' Look Goes Viral

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Posted on Nov 9, 2026 UTC

A few years ago, people were shocked to discover that JoJo Siwa — who has been in the spotlight since she was a child — isn’t a natural blonde.

The revelation came as a surprise given that JoJo, who appeared on Dance Moms throughout her childhood, was long famed for her blonde ponytail.

It turned out that JoJo’s mom, Jessalynn Siwa, had actually started bleaching her hair when she was a literal toddler, stating in an unearthed clip from Abby’s Ultimate Dance Competition , “Nothing is off limits when it comes to doing what I think will benefit JoJo. She’s the Rapunzel of 2013.”

“You know, your hair is getting really dark. We’re gonna need to lighten this up,” she told her daughter, with JoJo adding in a confessional: “I have been dyeing my hair since I was, like, 2, maybe 1 and a half. I’m not a natural blonde; I’m actually a natural brown.…

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