This week’s Ask an SEO question is a bit different. The person wants to know how they can keep relevant and feel secure in their jobs with AI replacing people . In addition to this question, someone at the Digital Marketing EU conference in Lisbon asked, “How do we pay affiliates so we can use them for AIO/GEO?” during my presentation.

If you’re worried about losing your job because of AI or feeling like your role is less relevant, there’s always a chance AI will replace you, but it could be less likely if you make yourself valuable and use it as a booster vs. something that can replace you. This post is specifically for the cross-overs between affiliate marketing and SEO, with some touchpoints for PR and other channels.

First, here’s a quick definition of both to define roles specifically for this post:

Affiliate marketing is a combination of content creators (influencers), bloggers, media company listicles, detailed guides and blog posts, as well as coupon and cashback sites.…