An AEO strategy for SaaS won’t stray too far away from a good SEO strategy, but some tactics benefit AI search more than others, and it helps to know what these are. We all know that AI has shifted how brands earn visibility, and how visibility doesn’t equal clicks. But for SaaS, the way buyers conduct discovery and evaluation has changed disproportionately.

It’s no longer enough to rank well in search results; the product, brand expertise, and differentiation need to be understood and surfaced accurately by AI-driven systems, especially during the buyer’s discovery and consideration phases.

In this guide, I share how SaaS teams can optimize for AEO.…