Beauty’s spring sale season bore fruit for more than a few players, data shows.

Numbers from Navigo Marketing tracking online sales during Sephora’s Spring Savings Event, and Ulta Beauty’s simultaneous Let’s Haul Sale in April, shows that with the exception of Sol de Janeiro, there was little crossover in terms of respective top-10 brands.

Navigo’s assessment spanned five categories: makeup, skin care, hair, body and fragrance. It found that Sephora’s own private label line was the top brand during its event, comprising 4.5 percent of online sales, followed by Kérastase at 2.8 percent.

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At Ulta , Clinique was the top brand with 2.9 percent share of online sales; La Roche-Posay came in second at 2.6 percent share, and Ulta’s private label line took third.

Overall, the Sephora sale drove more organic visibility for its brands (up 55 percent year-over-year), and saw greater brand sponsorship intensity (up 37 percent), than the Ulta sale, indicating that “Sephora is treating its spring event…